Content marketing has been the buzzword of the last couple of years and rightfully so; it advocates creating original content that is genuinely insightful and useful to the reader. Unlike other marketing tactics designed to push a product or service, good quality content is there to attract an audience and offer practical information that is tailored to their needs.
But constantly coming up with exciting and novel ideas can take up a lot of time and resources. A more effective and economical approach is to repurpose good quality content you have already used in one form or the other. In other words, create less but promote more! Here is a simple checklist to enable you to make the right decisions when you’re looking at existing content and thinking about repurposing it for other channels.
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