The Guide To Buyer Personas

Knowing your ideal customers enables you to create an effective strategy to attract, sell to and delight more of those types of people. Learn about buyer personas - what they are, how to use them and how to create them to help fuel growth for your manufacturing, industrial or technical company.

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Buyer personas are fictional, generalised representations of your ideal customers. They help you understand your customers (and prospective customers) better, and make it easier for you to tailor content to the specific needs, behaviours, and concerns of different groups.

This guide will help you create buyer personas to understand your customers on a deeper level to help you improve reach, boost conversions and increase loyalty. It includes:

Guide to buyer personas

  • What is a buyer persona?
  • Why do they matter to marketing?
  • How to research personas
  • Questions to ask in persona interviews
  • How to create a buyer persona
  • How to use buyer personas


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