Content marketing strategy [template]

Companies that adopt a content marketing strategy generate higher quality leads, position themselves as thought leaders, increase brand awareness and boost sales.

Download the template for free

I’m sure you’re excited to get started on creating awesome content, but before diving head first into eBooks, infographics and thought leadership articles, it’s important to establish your content marketing strategy first.

Taking the time up-front to create a strategy may seem boring and hard work, but it will reduce the workload over time and maximise your efforts.

This one-page template has all the sections required to build a strategy that works, including:

Content strategy template

  • Identifying goals
  • Your target audience
  • Auditing existing content
  • Topics to include
  • Editorial calendar
  • Tactics
  • Promoting content
  • Measuring efforts
  • Learning

Creating a content strategy doesn't have to be difficult - follow these nine sections and you'll have a strategy in place in no time! 

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